Marskitchen by Chef Marinka
Tasks & responsibilities
Provide brand concept & strategy
I developed the brand strategy for Marskitchen by Chef Marinka, a culinary studio by one of Indonesia’s renowned celebrity chefs established in 2015. Working closely with my graphic designer, we created a distinctive brand identity featuring a geometric heart symbol sprouting leaves, representing the perfect blend of passion for cooking and commitment to healthy cuisine. The minimalist black and white design, combined with her signature script and arched typography, reflects both the professional sophistication of her culinary expertise and the nurturing atmosphere of her kitchen studio, establishing Marskitchen as a premium yet welcoming space for culinary education and exploration.
