I developed the brand strategy for Galeri Investasi Syariah UAI, a collaborative initiative between the Faculty of Economics and Business at Al Azhar Indonesia University, Indonesia Stock Exchange (IDX), and PT. MNC Sekuritas. The brand concept centered around Islamic values and growth, visualized through a geometric flower emblem in green and gold that represents both spiritual and financial growth. The color scheme of deep green with yellow accents reflects Islamic identity while maintaining professional credibility, complementing UAI’s existing brand elements.
As a freelance brand strategist, I worked one-on-one with my graphic designer to implement this identity across various materials, most notably in their official identity cards. The cards feature a sophisticated layout incorporating the institutional partnerships (UAI, IDX, and MNC Securities) while utilizing an Islamic-inspired pattern background that reinforces the Sharia-compliant nature of the facility. The design maintains a balance between academic professionalism and Islamic aesthetics, with the flower emblem serving as a unifying element that represents the growth of knowledge and investment understanding under Islamic principles.